Built by an operator. For the business behind the website.
Kodecite exists to make it easier for customers and their AI assistants to understand a good business and take the next step with it. That means a website people can use, connected facts an AI assistant can evaluate, and a useful next step that respects how the business actually works.
01 / WHY KODECITE EXISTS
Make a good business easier to choose.
I founded KodeCite because I was fed up.
The web design business sells pretty websites for a lot of money. What it couldn’t tell me was what a site actually needs to rank on Google, and when it came to being understood by ChatGPT and AI Overviews, it was worse. Everyone wanted a hosting fee and a monthly retainer for who knows what. In some cases, I didn’t even own my own website outright.
Here’s what I learned. With today’s tools, a pretty website is the easy part. Anyone can make a digital business card. The real work is behind the website, and it doesn’t stop at the website. Your site has to be clear about what you do. Then your Google Business Profile has to say the same thing. And your Yelp profile, Bing Places, Apple Business Connect, Yellow Pages, your industry directories, and your social accounts, Instagram, Facebook, YouTube. All of it has to align.
So who is the source of truth for your business: YouTube? Facebook? It should be you. Those platforms are microphones. They should amplify your business and connect back to you, never replace you.
KodeCite is a complete build of your digital visibility for one price. No à la carte menu that quietly adds up to thousands a month. No hosting fee. No mandatory retainer. When it’s done, it’s handed to you, with a meeting to walk you or your team through managing it. It’s your asset. If you want more work later, we price it and scope it, and we offer monthly retainers for scheduled content. But the foundation is yours.
02 / THE WORK
Understand the business. Make the next step easier.
Truth. Capability. Control.
Can a system tell who you are, what you do, where you work, and what you will not do?
Identity, people, services, products, locations, credentials, proof, policies, and limitations — one authoritative record.
Can it determine what may be requested, and what success does not mean?
Required information, geography, available services, and an honest definition of a completed request.
Can it refuse the things you do not permit?
Rules that keep the owner in charge. Invalid or unauthorized requests do not become false bookings, prices, purchases, or acceptance. Duplicates and abuse do not become repeated leads.
A customer’s AI assistant needs more than a business name. It needs to know why the business fits and how to move forward.
03 / WHAT WE BUILD
A lasting business asset. Yours to own.
Based in Post Falls, North Idaho. Relationships across the PNW — Eastside Seattle, Bend, and the North Idaho–Spokane corridor. We work remotely with service businesses across the country.
04 / HOW THE PRACTICE OPERATES
Work directly with the person building it.
Scoped engagements, durable infrastructure, and a handful of principles the practice will not compromise on.
01
You own everything.
Your website, your domain, your hosting account. If the engagement ends, the business does not skip a beat.
02
No required retainer.
We scope, build, and hand off. If you need more later, we scope a new engagement. Active capabilities may still need maintenance and third-party costs.
03
Business truth comes before technology.
How information gets published is secondary. The product is an accurate picture of the business — and controlled use of it.
04
Speak plainly. Show the work.
No jargon walls. No black boxes. Every recommendation is explained in language you can use to decide.
05
Model only what the business permits.
We do not publish an action the owner has not authorized, and we do not call a consultation request a booking.
05 / THE OPERATOR
Meet the person behind KodeCite.
Mark Abplanalp founded KodeCite as a customer first: a service-industry business owner who was fed up with the digital marketing and website design business model, and thought there had to be a better way. He runs the practice from Post Falls, North Idaho — operator-led, not agency-led.
KodeCite is a one-person senior practice. You work directly with Mark from scope through handoff, and the client owns the infrastructure when it’s done. Ongoing service costs are explained up front, and a KodeCite retainer is optional — never required.
One build. One price. Yours to own.
Tell us about your business and what you need it to do. We scope a complete build of your digital visibility — one price, no hosting fee, no mandatory retainer — and hand it to you with a walkthrough meeting, so you or your team can manage it from there.